What is Developer Relations?
Developer Relations (DevRel) is the function of an organization that focuses on the awareness and adoption of a product when the intended business relationship is with a software developer.
Technical products are different because developers:
- don't respond to traditional marketing tactics
- will ignore traditional sales outreach
Developers are well informed and capable so seek community for when they need support and expect an excellent developer experience from their tools. They are not always the buyer but are a critical stakeholder in purchasing decisions.
DevRel Team
A good technical product helps a developer to succeed in their goals. A good DevRel program helps build great products and shares the path for developers to solve their problems.
With our help you'll find resources to support your business objectives. You don't get just a Developer Advocate or Evangelist, you get the whole DevRel Team.
A go-to-market strategy to reach technical audiences requires nuance. You need expertise for your team that can formulate a plan and execute effectively.
Why you need a devrel team?
Find Experience
Developer Relations takes time and effort to be effective. You need somebody who is capable and:
- has a network of event managers
- knows the right technologies
- is polished and poised
- can communicate effectively
- influences both internally and externally
This is a lot to ask from any one person. You need a team with the right collective experience.
Increase Reach
Bringing on outside help can achieve economies of scale. Your next customer is already part of a community online or in-person. The ally you need understands the voice and is part of that community already.
We have leverage to negotiate better content distribution and event sponsorships. A local network helps execute on in-person activities with local specialists and reach into your most important markets.
Build Trust
Developers trust third-party peers over companies. Developer Advocates and Evangelists can have a conflict of interest as agents of their company and the audience knows this. You need somebody developers can trust.
A neutral third-party offers credible product placement. By adding coaching for your internal specialists you can deliver credible substance with the right execution.
Control Budget
The median base salary for a developer relations professional can often exceed $150,000.
Bringing on a professional services DevRel Team can help manage your budget as CapEx for the most valuable services you need rather than operating expenses and headcount.
How can we help?
Product Services
- Developer Experience Audit
- Community Support
- UX Research
Marketing Services
- Content Marketing (blog posts, whitepapers)
- Event Management and Staffing
- Campaigns and Growth Marketing
- Competitive Analysis
- Social Influencer Marketing
- SEO and Analytics
- Video (tutorials, webinars)
Engineering Services
- Technical Writing
- API and SDK Requirements Review
- Developer Portals
More...
- Developer Relations Strategy
- Training and Coaching
- Recruiting